Led the B2B SaaS company since founding for more than 5 years.

Lumoa is an AI-based customer experience analytics and management platform for large enterprises.

Grew the team from zero to a strong and diverse team of 30 smart individuals.

Loyal and happy customers. NPS of 60 driven by product excellence: the best AI-based CX platform in the market.

Happy and committed employees. eNPS of 70 driven by great culture, strong company values, clear mission.

Drove the company to become cash flow neutral and profitable during the very challenging covid year 2020.

CEO (including COO & CFO duties), P&L responsibility

~100% annual revenue growth, 30% of deals inbound, 40% international (Nordics, Europe, US, Asia)

I was responsible for driving the competitiveness of Microsoft’s smartphones. I supported product development teams in the decision making and participated in the portfolio and product planning work.

I led several projects aiming to build new best practices for generating more in-depth understanding of the competition and improving our ability to predict the competitor actions. The gross margin modeling approach and the prediction process, where the best expertise across the organisation was harnessed, were seen as best practice approaches and I was asked to bring these processes from the phone business to Microsoft's tablet and PC business.

I led feature phone category related ramp up and ramp down planning activities.

I managed several ad hoc problem solving, process improvement & business planning projects.

My special focus was our First -category (low priced high volume mobile devices): business target setting, market position analysis, cost leadership initiatives, and definition & follow up of improvement actions in the areas of marketing, product portfolio, distribution etc.

I drove Net Promoter Score as the consumer feedback collection mechanism across all Nokia's ~20 services.

I acted as an account manager and consultant: ensured management buy in, defined process changes needed and put together requirements for the technical implementation and analytics. I supported the product development teams in the implementation phase.

NPS program revolutionized how consumer voice was taken into account in the phone product development: it enabled the company to shift from expensive external survey approach which generated insights only in 3-6 months to an approach where feedback is available within 24 hours after launch / sales start.

I was the owner and program lead driving improvement in Nokia consumer centricity. I built digital training, events and campaigns to raise awareness of the importance of listening to the consumer voice. During the program the general awareness and the understanding of the consumer data availability improved clearly.

I was the owner of Campfire – a closed consumer social media community consisting of Nokia core consumers – an activity to enable fast feedback loops, idea generation and focus group studies.

I managed the annual strategy process in Nokia's newly established mobile services unit.

I managed several high impact strategy projects with executive level ownership. The projects focused on new business opportunities and their technical enablers. Additional focus was on operational mode and KPI development, partner selection, business value modeling.

I led consumer data strategy work to define consumer data related targets, new ways of working, new consumer KPIs.

I managed a project to optimize unit's business portfolio: the project assessed the desirability, viability and feasibility of Nokia's mobile service portfolio and made recommendations on how to evolve it.

I led several high performing cross-organizational virtual project teams with participants all over the globe.

Strategy process development: I had a key role in defining how strategic planning should be done in the context of “one Nokia” (Nokia’s famous matrix organization) and implementing the change.

I managed a program on defining Nokia’s future business environment consisting of 6 projects, leading overall the work of 30-40 contributors globally.

I built and established the practice of systematic strategic competitive intelligence on Nokia’s new business opportunity areas and competitors from these industries. I analyzed the competition and shared insights on internet services, media, connected home.

I helped customers solve their growth related challenges.